How Asset Management Changes in Media Environments

Posted by John Florance on Nov 7, 2016 10:10:52 AM

In media-rich environments, businesses rely on the proper management of their assets in order to get the most value from them. For many companies across various industries, video has become an increasingly in-demand medium for information delivery. Considering this information, it’s no surprise that businesses require an asset management solution that emphasizes video. To meet that rising demand, the media asset management experts at IPV have successfully introduced Curator to the market.

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Topics: digital asset management

4 Reasons to Keep Up with Your OpenText Updates

Posted by Patrick Windsor on Nov 1, 2016 11:25:00 AM

Nobody likes getting the pop-ups that ask us to update our system. It interrupts productivity and, sometimes, you don’t know what to expect when you fire your application up again. The whole point of sending those push notifications or pop-ups, however, is that updates are important to keep up with. Here’s why you should regularly update your OpenText application:

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Topics: OpenText

Comparing 3 Methods for Managing Digital Assets at Your Organization

Posted by John Florance on Sep 27, 2016 12:14:00 PM

Digital Asset Management (DAM) can be considered any method by which an organization controls the preservation, destruction, or transfer of digital files. Though the term is sometimes used loosely, there’s a distinct difference between general media files and assets, however - metadata. The underlying metadata in assets describes their use in business, their value, and activity associated with the asset. Knowing this difference, let’s examine two common ways businesses manage their files, plus the differences associated with DAM.

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Topics: digital asset management

Achieving Compliance Control Through Enterprise Content Management

Posted by Patrick Windsor on Sep 15, 2016 10:28:00 AM

Without establishing protocols for how assets are stored and transferred within an organization, things can get really messy, really quickly. Once that happens, efficiency is going to take a nosedive (not to mention legal ramifications for noncompliance in regard to federal or state regulations). To avoid compliance pitfalls, businesses implement internal policies and, more and more frequently, enterprise content management systems (ECM).

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Topics: enterprise content management

3 Challenges of Building Mobile Apps on Your Own

Posted by Chris Youngren on Aug 4, 2016 8:36:11 AM

Mobile apps can be compelling as standalone platforms or as a partner to your business’ existing offering. In either scenario a mobile app can help generate revenue and increase audience engagement. However, mobile app development can be a challenging endeavor, particularly for businesses without the in-house expertise needed to properly design and code the platform. This article will review common challenges of developing mobile apps on your own and how to avoid them.

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Topics: mobile app development

Why You Want to Host a DAM Solution with Managed Services

Posted by Patrick Windsor on Jul 26, 2016 8:30:00 AM

When strategically planned and implemented, a digital asset management (DAM) solution can help your organization reach a higher level of efficiency when using digital assets, as well as consistency of branding, increased performance analytics, and security. A DAM solution can be implemented via a SaaS subscription, installed on-premise, or be hosted on the cloud. Cloud hosting can help balance the risks associated with DAM solutions and coupled with managed services, can simplify the process of implementation and ongoing management. This article will look at the benefits of cloud hosting and managed services for DAM solutions.

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Topics: digital asset management

The Powerful Downstream Effects of Media Management

Posted by John Florance on Jul 20, 2016 11:47:09 AM

Your organization’s brand is a major and critical piece of your customers’ experience. Your brand is how customers relate to the organization emotionally and can be a driving factor for their purchasing decision. Digital assets can help your organization build and sustain brand image by conveying the narrative your brand represents. For this reason, it’s incredibly important to provide customers a consistent brand experience — no matter the channel. Proper media management can help to ensure consistency by enabling proper usage of digital assets.

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Topics: digital asset management

6 Tips to a Successful Enterprise Content Management Implementation

Posted by John Florance on Jul 14, 2016 8:31:24 PM

Managing your organization’s content assets strategically can be a critical opportunity to drive value and reach operational excellence. However, in many instances, this is easier said than done; as an organization grows, so does the number of content assets, stakeholders who use them, and locations in which they’re used. An enterprise content management (ECM) tool can provide the organization with a unified solution for effectively managing these assets which enables cost savings, compliance, efficiency, and more. To implement such a powerful and expansive tool, project managers need to make and execute on deliberate plans to ensure success. Here are 6 of our favorite tips:

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Topics: enterprise content management

7 Ways to Maximize the Value of OpenText

Posted by Patrick Windsor on Jul 1, 2016 9:00:00 AM

Whether your organization is using OpenText for enterprise content management (ECM), business process management (BPM), digital asset management (DAM), or any other function, it is a powerful product platform which can add value to your business by streamlining workflows and providing valuable insights. Apart from using the platform to run core business activities, there are additional actions (and in many cases, free) which you can take to maximize the value of your OpenText solution.

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Topics: OpenText

Why Your Leadership Team Needs to Care about Digital Asset Management

Posted by John Florance on Jun 21, 2016 6:16:15 AM

Organizations today can amass a wealth of valuable digital assets through their internal efforts and customer-facing marketing programs. Managing these assets may seem simple and cost-effective using desktop folders or even shared cloud drives, but the reality is that these “solutions” end up producing more problems (and therefore costs). From efficiency, to security, to brand image, the consequences of mismanaging digital assets can harm your organization in the long term. Digital asset management (DAM) is a critical organizational issue, affecting multiple internal stakeholders and even customers, so your leadership team should actively discuss the best way to solve it.

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Topics: digital asset management